It's a New Era in Faith Tourism today for CVBs and tourist boards in North America. Today Faith Tourism is an industry comprised of multi-billion dollar niches and market segments. To stay at the forefront of the burgeoning and competitively growing faith tourism industry, CVBs and local tourist boards can no longer rely primarily on one segment of the religious travel marketplace (i.e. conventions & meetings), but must also learn about and tap into the full kaleidoscope of today's faith tourism marketplace and vacations.

Today faith-based travelers are looking for quality, first class travel products.  And they are looking for something new, a more diverse range of travel experiences. Here are some exciting new travel products and opportunities that your destination can and should showcase: 

The role of WRTA & Expo 2008 is to increase your

faith consumer business in each of these markets: 

If the answer is "no" and your CVB is not yet tapping into the fullness of the vast, lucrative and robust faith tourism marketplace, that's where WRTA and the World Religious Travel Expo come into play. As the leading organization dedicated to the entire industry and "infrastructure" of faith tourism, WRTA and Expo 2008 will assist your CVB in expanding its vision and growth beyond the borders of one niche market or segment of faith tourism. The result? Your destination will reap the rewards of increased visitors by capitalizing on all segments of today's faith tourism marketplace - while also having a chance to showcase all facets of your destination to the religious travel consumer.  

It is here where you will meet the "Who's Who" in today's faith tourism industry. Only here can your CVB join hundreds of travel industry professionals and companies at the one event where all segments and industry leading personnel of the $18 billion faith tourism industry meet in person. Only here can you learn how to expand your destination portfolio and tap into all segments of the faith tourism industry. And only here can you build your brand direct to the entire faith tourism community, while also showcasing your products and services, developing partnerships, finding new travel providers, strengthening relationships with current suppliers, meeting with customers, generating new qualified leads and building long term profitable relationships within the faith tourism industry.  In short, it is the most important event for any destination that wishes to enter or expand its presence within the burgeoning faith tourism community. 

Simply put, your destination will not be on the radar of the faith tourism industry.  With hundreds of key tour operators, travel agencies, suppliers, and group planners converging in one arena for the first industry-wide faith tourism tradeshow and convention, many of these same companies and planners will be looking to implement or expand their faith vacation portfolios and programs at the World Religious Travel Expo 2008. Any destination that is absent from Expo 2008 will be absent from the minds of these companies and planners specializing in faith tourism. With no presence comes no awareness of your destination. And as this fall's Expo serves as a key pivot point between the Old and New Eras of Faith Tourism, Expo 2008 will have implications for years to come as a new generation of leaders, destinations, and vacations will emerge from this historic event.

What Will You Experience at Expo 2008?